Consider your skin tone, undertone, and desired coverage level. We offer shade matching tools online and in-store.

There are different techniques for hooded eyes, almond eyes, etc. We have video tutorials to help you achieve the perfect look.

Look for mascaras with volumizing and lengthening properties. Consider your lash type (straight, short, etc.) when choosing a formula.

Start with a good skincare routine and use a primer before applying makeup. Setting powder and setting spray can also help lock everything in place.

Use a gentle makeup remover to remove all traces of makeup, especially eye makeup. Double cleanse to ensure your skin is truly clean.