Generally, twice a day is recommended, but it can vary depending on your skin type and climate.

A common order is thinnest to thickest consistency: cleanser, toner, serum, moisturizer, sunscreen.

Moisturizer hydrates your skin, keeping it plump and healthy. It can also help reduce wrinkles and signs of aging.

This depends on your skin type and sensitivities. Some common concerns include fragrance, sulfates, and parabens.